In 2021 I had the pleasure to work with a very talented marketing team at AGL Energy.
The problem I had to solve was to help different types of internal users explore, navigate and understand the marketing data and data behind their marketing efforts.
I have designed a “wizard” for a normal user that can pick and chose what he wants to see and a set of different dashboards for more advanced users.
The dashboards were based on Power BI widgets and capabilities.
